"Inside Fashion" magazine asked my advice for an article about corporate wardrobe. Results of a recent survey, the article stated, found that corporate uniforms increase trust and credibility in the eyes of consumers and may also increase productivity among company employees.  I agreed.

But it's the type of corporate "imagewear" that a company chooses which will convey the level of trust, credibility and productivity within these interdependent circles.  Like cogs in a machine, a company's "silent" messages need to churn behind the scenes with precision and clear directive, for once a label is stamped the product or service is branded.

The photo above depicts Apple's corporate message: We're cool, casual, and all about mixing fun into the day. That may be the perfect identifier of the brand that's charged with bringing the coolest new gadgets to up-and-coming generations just as they peek over the fence between childhood and infinite virtuality.  But would it be acceptable in your business?

Other contributing experts concurred regarding my statement that "Business casual has morphed into business casualty."  Reportedly business owners have taken note of the disconnect between what they'd like to say and what they're actually saying when it comes to branding, and of the impact these mixed messages have on customer loyalty and end revenues.

The good news is that it's really a simple concept: as I always say, "The way you look announces the outcome other people can expect from you."  And it's really a simple fix, too.  Just develop a mind and an eye for the basics--color and line--and for the little details that pull it all together.  There's more good news, you can read it all here: http://www.theimagearchitect.com/press_articles/UniformsINSIDEFASHION.pdf Learn how "refreshing" your company's imagewear is touted as one of the most cost-effective ways to remodel.

As always, I love to share in your feedback and insights.  Comment here!