I’d like to make a comment about Katie Couric’s image (Click here to see Katie Couric’s Picture), and her all-too-casual look. I just read that her image consultant is Montgomery Frazier, a New York image consultant. He says he revamped Katie Couric for CBS. Sorry, Montgomery, but her look is okay for morning chic-chat shows, but the Evening News needs a commanding presence in order to have high credibility. Katie’s look just doesn’t cut it, and I would predict that if she doesn’t change her image dramatically, she might risk losing her job. She has a soft voice and image, so she needs to level the playing field. Men have deep voices and stronger physiques than women, so women can easily be perceived as less powerful. Katie needs to ditch her blouses and dresses and wear suits/jackets. But not “blazer” jackets that look like “daddy’s jacket” – and look ordinary instead of extraordinary. This guy Montgomery Frazier says he advised Katie to wear diamond studs. You can’t even see them, so they make no impact. Image is all about the impact you make upon others, and it is both a science and an art.Once you’ve mastered the rules (the science), then you can stand back and make judgments (the art). Most image consultants skip over the technical part and get into “that’s you, darling.” Lastly, image consultants should have loyalty to their clients and not any particular brand. Frazier spouts off brand names, and that gives the false impression that by wearing a particular brand, you will look dynamic. Bad advice.
All Katie needs to do is learn from a seasoned image consultant everything there is to know about color and color psychology, as well as “line.” The shape of your lips, eyebrows, glasses, earrings, jacket collar ALL send out messages – as does color. Katie has no consistency with her image in terms of color or style.