Take a look at this recent Wall Street Journal article on the subject of looking “younger”. Here is what I’ve found – and my clients also. It is not about looking younger, per se. It is about not looking dated. If your hair is dated, in particular, you are judged to have dated skills or technology. This is the number one area where women let themselves down. The woman in the article today had dated hair, slouching shoulders and a “collegiate”(stuck in the past) turtleneck, so three strikes and you’re out). Most people don’t make the differentiation between looking dated and looking older. My clients look 10 – 20 years younger without surgery or Botox.