Apr 02

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Now That Is Branding, Chancellor Merkel!


German Chancellor Angela Merkel stands out from the crowd with her bright red suit (left photo). She looks dynamic, even special. On the other hand, in her beige jacket (right photo), she appears washed out and ordinary. Branding for PeopleĀ© is the same as product branding; you must distinguish yourself from the competition. Men are taller than women, have broader shoulders and deeper voices, so in order to level the playing field, women need to look dynamic and resist the tendency to go for “understated” looks. Which woman looks the most dynamic and successful?

What are your thoughts?

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