Dear Mr. President,
Please don’t wear any more pastel blue ties. I know former President Bush wore them all the time; and I assume it’s because he had John Molloy’s “Dress for Success” book, which had a dark power suit teamed with a light blue tie on the cover. Mr. Molloy did lots of research for his book, just as I do, but he didn’t research color much. Pastel ties are always for the Country Club or the Deep South. They are not for the Board Room or the Oval Office because they do not suggest power or authority; instead, they suggest that you are timid or soft spoken. There’s a place for this tie; for instance, an insurance man calling upon a widow and not wanting to look like all the other high-powered insurance salesmen. The bottom line is that it is not a Presidential look at all.
The darker the color, the higher the authority. That’s why pastel ties don’t work. It’s also why the photo in the middle suggests the most power and authority; and this man will command the most respect and credibility. Red is the most powerful tie color there is; add a little black to it and you make red even more powerful.
As for the bold red tie in the photo on the right, this is the kind of red that announces you are energetic, pioneering, enterprising and dynamic. Red ties are also considered sexy by most women and that’s okay, too. Being covertly sexy is good; being overtly sexy lowers credibility and trust. Overtly sexy is when you have “designer stubble” and a black T-shirt and designer sport jacket. Wearing a dark business suit and a red tie is covertly sexy, just so you know.