Tag Archive: The Image Architect

Jun 01

Ties are Still the Best Power Tool


Ties convey authority and status. Image consultants agree that they increase credibility, status and respect.
The Image Architect; power dressing

Permanent link to this article: http://sandydumont.com/ties-are-still-the-best-power-tool/

May 16


This is the book the fashion, makeup and image industries do not want you to read. This ebook was years in the making and based on thirty years hands-on and in-depth research. Social biologists have proven that everything you do and every decision you make is based on primitive instincts, relating to survival, including the …

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Permanent link to this article: http://sandydumont.com/color-me-correctly-please-book-launch/

Jan 08

BUSINESS CASUAL / Brand Yourself Classy


If your company has a business casual policy, you might wish to limit how far you “dress down” if you want to protect your valuable visual brand.  With the popularity of business shirts in windowpane plaids, it’s possible to look dressed down even when wearing a tie. The plaid shirt above looks informal, but it has …

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Permanent link to this article: http://sandydumont.com/business-casual-brand-yourself-classy/

Jul 02

Katie Holmes: Body Language/Facial Expression Say It All

Sandy Dumont, Your Image Architect discovered something in the facialexpression and body language of Katie Holmes, the ex of Tom Cruise

”Just you wait. It’s not going to be long now and I’m out of here! This is my last fake smile with you jerk.” Tom holds onto Katy, but it won’t do any good. She’s had it, as you can see from her expression. His face is like a plastic toothpaste ad. He knows it’s …

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Permanent link to this article: http://sandydumont.com/katie-holmes-body-language-facial-expression-say-it-all/

Jun 26

Leaders or Followers? Why?

SandyDumont The Image Architect gives image & style advice for professionals.

Everyone is this photo is dressed safely, so as to not rock the boat. When you’re a true leader, you dress to make a statement about who you are. Your attire should shout confidence not caution. The man on the left has strong body language and he wears an authoritative dark suit. However his tie …

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Permanent link to this article: http://sandydumont.com/leaders-or-followers-why/

Jun 05

Undercover: From Classy to Flashy

Sandy Dumont, The Image Architect talking about classy versus flashy dress codes

In a recent episode of “Undercover Boss” the female owner of a large company went undercover to work with her staff undetected. In order to look like the other employees and not be recognized, she changed her image dramatically. I wondered how many elements they would decide to change in order for her to go …

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Feb 26

Tim Gunn Needs an Image Consultant


Apparently, fashion Guru Tim Gunn hasn’t updated himself about color. A lot of famous designers are in the same boat, so it’s no surprise. The first rule of color is that you never match your clothing to your superficial appearance, or you’ll blend into your garments and look washed out. So, if you have grey …

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Feb 13

Best & Worst Fashion at Grammys


Katy Perry, what were you thinking? This dress makes you look matronly. You need to fire your stylist. I don’t mind blue hair, but that hairstyle is also unflattering – it makes your neck look too muscular. Throw that gown away! Rhiianna, this is your best look yet. Keep that sexy blonde hair. Red is …

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Permanent link to this article: http://sandydumont.com/best-worst-fashion-at-grammys/

Jan 01

Which Man Looks More Powerful?

Sandy Dumont, The Image Architect advises on power looks for men.

The man on the left is older, giving him a slight edge, because of implied experience. However, he wears an invisible tie, taking away any edge he may have had. A man’s tie is his power tool, and it’s also what distinguishes him from other men in suits and ties. The white shirt and “matching” …

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Permanent link to this article: http://sandydumont.com/which-man-looks-more-powerful/

Dec 09

Can you see what’s wrong with this picture?


There are a lot of things wrong with this picture, but here’s the most serious error of all, and it has to do with focal point. The face must always remain the focal point, and something is wrong if we’re compelled to look down at your feet. The woman on the left wears boots that …

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Permanent link to this article: http://sandydumont.com/what%e2%80%99s-wrong-with-this-picture/

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