Everyone is talking about Sarah Palin’s expenditure of $150,000 for clothes for the campaign trail. In defense of her personal shoppers, it is difficult to assemble a wardrobe in a short period of time without making compromises in style, color or price. When I shop for a client, I take all these into consideration and may come up with only three or four items in a single shopping stint. Buying an expensive designer jacket or suit doesn’t guarantee that you will make the impact that you should if the style and color is not right. Impact is everything. When it comes to image, the devil is in the details, but the sum total is greater than all its parts. And that sum total is the impact you make. Or don’t make. (continued below)View a slideshow of Sarah Palin’s new clothes (courtesy of The Wall Street Journal).
In my opinion, very few of the items Sarah Palin wore made the kind of impact she should have made. The grey Valentino jacket, for example, is too washed out and makes her look less dynamic and powerful. None of the clothes were accessorized well. In addition, Palin needed a bolder lipstick. Look at the scoop-neck black suit for example, and you’ll see that it looks very austere without lipstick and accessories. Lastly, the green jacket is “sweet” but it makes very little impact in terms of presence. All in all, Palin paid too much for what she got, and the blame must go to her personal shoppers and image consultants.