You may say that your image doesn’t matter; that your credentials are the most important thing. However, in these difficult financial times, your clients want to know that you will go the extra mile for them. They can’t waste money or time now. Choose the team that you prefer and see what The Image Architect has to say about these six people.
In the photo left, two of the people are wearing grey suits. The woman in the middle, in particular, looks washed out and pale. This color doesn’t suit her; however, with a brighter lipstick and powerful accessories, she would look less washed out. Lastly, her hair looks too stringy and unkempt. The man’s grey suit is just barely saved by the dynamic red tie; however, his pale grey suit conveys low power and credibility. Grey is literally “born” negative. “Old & grey”, “sad & grey”, “tired & grey” often come to mind; not to mention a “grey area” or a “grey lie” – neither of which is positive. Darker shades of grey are more powerful and more effective. The woman on the right has many distractions, including her pale legs which demand attention, and her chunky shoes which make her feet look large and clumsy. Her knees are locked, indicating rigidity, and her hair is not bad, but she would look more professional with lipstick and accessories.
The people in the photo on the right look far more dynamic. They wear darker colors; and the darker the color the higher the authority. The two women would look a little better with lipstick; however, the clothing worn next to their faces (particularly the blue blouse) prevent them from looking washed out. The woman on the right wears a very effective Omega necklace. Both women would look even more dynamic with earrings that make a statement. The man looks very professional. The color of his tie is fine, because it is not a pale baby pink. However, his suit, shirt and tie are all in solid colors. A man needs to have a pattern in at least one of these three items; and his tie would look more powerful and professional with navy blue stripes, for example.
Look at the two photos above and point out as many errors as you can find. Entrants who catch all the errors are eligible to be entered in a random drawing on October 21. The winning name that is drawn will receive a silk tie or pair of sterling silver earrings – reader’s choice!