Sociobiologists tell us that buried deep inside us, we all have compelling urges related to survival. Nearly everything we do and every decision we make is related to these survival instincts. It’s in our DNA.
You think you choose colors that make you look good. You think you choose what you wear based on the results in the mirror. You don’t. Your color and fashion choices resonate from the depths of your primitive DNA. Your decisions about what you wear are based on the most basic survival instincts.
In other words, you dress to be safe. Figuratively speaking, when you leave the cave each morning, you dress to keep dangerous predators from noticing you. We do it all over the world:
- Big city inhabitants dress in the dark colors of tall skyscrapers.
- In the South, everyone wears floral prints and pastels.
- People in the Midwest adorn themselves in earthy tones.
- In the Southwest, desert colors like terracotta and mustard yellow prevail.